The Seeds of Success First Sown

The origin of the bookstore dates back to the 1953 when the late Tjio Wie Tay (1927 - 1990), who later became popularly known as Haji Masagung, started a humble kiosk selling books, newspapers and magazines under the partnership name Thay San Kongsie in Central Jakarta. As the business grew bigger and more complex in the early post-independence years, Haji Masagung established a new company that published and imported books, named Firma Gunung Agung.

The company continued to grow with the support of poets, writers, scholars and journalists. Amidst all the difficulties faced by a very young Indonesia, Haji Masagung pioneered the effort to open the eyes of the nation through books. He organized Indonesia’s first book fair in 1954 which was highly applauded by the Indonesian public. In the ensuing years, Haji Masagung steadily elevated the company to new heights in both standards and quality and made the company into one of Indonesia’s leading household names.